Aus4Equality|GREAT Program – Call for Proposals for the Development of a Behaviour Change Communication Strategy News

14 February, 2022


Cowater International is seeking to recruit a highly qualified organisation to develop a Behaviour Change Communication (BCC) strategy and tools for the ongoing Aus4Equality|GREAT Program. The BCC will aim to achieve a measurable change in behaviours among relevant GREAT Program groups and stakeholders to support the advancement of women’s economic empowerment and gender equality outcomes.


With more than 36 years of experience, Cowater International is Canada’s global leader in management consulting services specializing in international development and has managed the implementation of over 2500 projects in more than 95 countries around the globe. We work with governments, partner organizations, communities and civil society to design and implement sustainable solutions that generate lasting social, financial and environmental impacts. Our adaptive approach to management has led to our award-winning work and recognition as one of Canada’s Best Managed Companies from 2017 to 2021.

GREAT is a flagship initiative of the Australian Aid Program.  The Program promotes women’s economic empowerment (WEE) in the ethnically diverse north-west region of Vietnam. The primary beneficiaries are women living in the provinces of Son La and Lao Cai, while an overarching emphasis is placed on the inclusion of women from ethnic minority communities as these provinces are home to 12 and 26 ethnic groups respectively.

The objectives of the Aus4Equality|GREAT Program are:

  • Objective 1 – Empowering local women: Women living in local communities have increased capacity, space and choices to beneficially engage with agriculture and tourism businesses.
  • Objective 2 – Inclusive businesses partnerships: Selected private sector actors within the agriculture and tourism sectors innovate to profitably and sustainably trade with more women entrepreneurs and operate in gender-sensitive ways.
  • Objective 3 – Improving sector governance and policy: Government agencies reinforce policies, and enact plans, regulations and services that enable more inclusive socio-economic development.

How to Apply

Proposals for Stage 1 need to be sent to before 5 pm Hanoi time on February 28, 2022, with the subject line “Behaviour Change Communication Strategy”. Late applications will be not considered.

 Interested organisations should submit a proposal and budget (AUD) in English covering the following:

  • Commitment letter signed by the authorised representative of the institution, confirming the Applicant’s intention to provide the services in accordance with the provisions of this TOR;
  • Profile of the organisation (including formal registration details);
  • A technical proposal that covers
    • The methodology.
    • A skill matrix that identifies the skills required and the personnel that will provide them.
    • Inputs schedule: A schedule that lists activities against team resources/inputs required and timeframes. It should include all inputs required to deliver the services in terms of expert time, working tools, working locations etc. to implement the project.
    • The schedule with specific reference to submission of reports and documents, specific meetings, etc.
  • Personnel: Include key personnel and team members and articulate why they are well suited for their proposed role. Experts proposed for the application must be available for the duration of the contract. In the case of force majeure, the modification/replacement of experts must get prior approval from GREAT and have equivalent qualifications and profiles. Please include the CVs of all team members.
  • Financial Proposal in AUD. With an indicative budget of AUD 60,000, the financial proposal for Stage 1 should identify the cost for each key deliverable substantiated with a breakdown of the number of working days for each expert per deliverable/implementation step and unit cost, plus estimated costs such as per diems, as well as a management fee. Key deliverables can be selected from the list above and/or modified for the financial proposal. International rates should align with DFAT’s Aid Remuneration Framework ( National rates should align with EU/UN cost norms.

Download the full Terms of Reference for additional details about this opportunity.

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